Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automated Collection

We automatically collect certain information through:

• Cookies and similar tracking technologies
• Server logs
• Analytics tools

2.3 Third-Party Sources

We may receive information about you from third-party sources, such as:

• Business partners
• Social media platforms (if you connect your account to our services)
• Payment processors
• Marketing service providers

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Process and fulfill your orders
• Create and manage your account
• Provide customer service and respond to inquiries
• Send transactional emails (such as order confirmations and shipping updates)
• Send marketing communications (such as newsletters, promotions, and product recommendations)
• Improve our website, products, and services
• Conduct research and analysis
• Personalize your experience
• Prevent fraud and enhance security
• Comply with legal obligations

3.1 Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Performance of a contract: Processing necessary to fulfill our contractual obligations to you (such as providing the products you purchase)
• Legitimate interests: Processing necessary for our legitimate business interests (such as improving our services and preventing fraud)
• Consent: Processing based on your explicit consent (such as sending marketing communications)
• Legal obligation: Processing necessary to comply with applicable laws and regulations

4. How We Share Your Information

We may share your information with the following categories of recipients:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Payment processors
• Shipping and logistics providers
• Customer service providers
• Marketing and advertising partners
• Analytics providers
• IT and cloud service providers

4.2 Business Partners

We may share your information with business partners with whom we jointly offer products or services.

4.3 Corporate Transactions

We may share your information in connection with a merger, acquisition, sale of assets, or bankruptcy.

4.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (such as a court or government agency).

4.5 With Your Consent

We may share your information with third parties when you have consented to such disclosure.

5. Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and use information about you and your device. For more detailed information about our use of cookies, please refer to our Cookie Policy.

5.1 Types of Cookies We Use

• Essential cookies: Necessary for the website to function properly
• Functional cookies: Enable personalized features and remember your preferences
• Analytical/performance cookies: Collect information about how you use our website
• Targeting cookies: Used to deliver relevant advertisements and track their effectiveness

5.2 Your Cookie Choices

You can manage your cookie preferences through our cookie consent tool or by adjusting your browser settings. However, disabling certain cookies may affect the functionality of our website.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Secure network architectures
• Access controls and authentication procedures
• Regular security assessments
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

• Providing the products and services you requested
• Complying with legal obligations
• Resolving disputes
• Enforcing our agreements

When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

8.1 Access and Portability

You may request access to your personal information and receive a copy of it in a structured, machine-readable format.

8.2 Correction

You may request that we correct inaccurate or incomplete personal information about you.

8.3 Deletion

You may request that we delete your personal information in certain circumstances.

8.4 Restriction

You may request that we restrict the processing of your personal information in certain circumstances.

8.5 Objection

You may object to our processing of your personal information based on our legitimate interests.

8.6 Withdrawal of Consent

Where we process your personal information based on your consent, you may withdraw your consent at any time.

8.7 Automated Decision-Making

You may request not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects you.

8.8 Complaint

You may lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable data protection laws.

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

9. International Data Transfers

We operate globally and may transfer your personal information to countries other than your country of residence, including the United States. These countries may have different data protection laws than your country.

When we transfer your personal information internationally, we implement appropriate safeguards in accordance with applicable data protection laws, such as:

• Standard contractual clauses approved by the European Commission
• Binding corporate rules
• Other legally approved transfer mechanisms

10. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.

11. Third-Party Links

Our website may contain links to third-party websites, products, or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to read the privacy policies of these third parties before providing any personal information to them.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

If we make material changes to this Privacy Policy, we will notify you by email or by posting a notice on our website prior to the effective date of the changes.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: